How Unrestrained AI Risks Brand Dilution
Build the systems, and then implement AI within them. It sounds like a simple concept, and philosophically speaking, there’s no wrong way to use AI…
The Canon
Field Notes Insights
Weekly observations and journal entries from active AI consulting work and marketing operations.
The Orthogonal Edge
Orthogonal thinking is one of humanity’s greatest advantages over AI. What is it, and how can you implement it into your day-to-day? We explore.
The Intelligence Tax
AI pricing may go up from $20/month to $2,000/month for frontier models. The intelligence tax is the new line item, and the trap, every business must…
Jevons Paradox, AI, and SaaS
Will SaaS be dead by 2028? No. Jevons Paradox says efficiency creates more consumption, not less. Software becomes the fabric of how businesses operate.
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